Our Story
Ruff Bar® is more than a snack — it's a commitment to your dog's best life.
Singapore · Official Distributor
Our Commitment to You
The official Ruff Bar® distributor in Singapore.
We bring American-grade, USDA-inspected nutrition directly to Singapore's adventure dog community. Every product we carry has been carefully selected to meet the highest standards of canine wellness.
“Your dog deserves the same quality of nutrition you expect for yourself.”
Clean ingredients, honest sourcing, and science-backed formulas aren't a luxury — they're the baseline every dog deserves.
About Us
For the dogs who explore by our side.
Meet Duffle and Hiccup, our 2 poodle bros with endless energy and an even bigger appetite for adventure. On our off days, you'll find us deep in Singapore's forests and trails, or running in dog sports. When two boys follow you every step of the way, you don't compromise on what goes into their bellies.
That's when we found Ruff Bar®, with our shared philosophy: our dogs deserve the same level of nutrition and care we'd expect for ourselves. Clean, natural ingredients. Science-backed formulas. Zero compromise on convenience.
We're the official distributors of Ruff Bar® Singapore. Every product we bring in is what we personally feed our own dogs, so you can trust it's gone through real quality control before it ever reaches your pack.
From our pack to yours — so, when's your next adventure?
Ruff Bar® Singapore
Founder's Story
Sue Moore
Founder, Ruff Bar®
The inspiration to create Ruff Bars® came out of a desire for an easy-to-carry, nutritionally appropriate food bar for our dogs while on the trail hiking and backpacking. Most dog snacks or on-the-go meals on the market today are heavily based on cheap fillers like potatoes, oats, legumes and beans such as chickpeas, lentils and peanuts.
Those kinds of foods are fine for omnivorous humans to eat — but not healthy for your carnivorous canine pal to ingest on a regular basis. With the assistance of a Veterinarian and a Naturopathic Doctor, we created a bar composed of top-notch ingredients that not only fulfils your pup's nutritional requirements, but is quick and convenient too.
We believe that your dog should get the very best, so we use only grass-fed, antibiotic-free, hormone-free beef and organic ingredients. Dogs are natural carnivores — so don't compromise. Give them the very best with Ruff Bar®.
— Sue Moore, Founder of Ruff Bar®
Nutrition · Longevity · Adventure
The Brand
A Commitment to Longevity & Wellness
Made for dogs who live fully.
Clean, natural ingredients and science-backed formulas designed to promote long-term health, vitality, and well-being.
Convenient without compromise.
Built for on-the-go owners who still demand the best for their pets — no shortcuts, ever.
The nutrition gap, solved.
High-quality protein, zero fillers, zero preservatives. Everything your dog needs — nothing they don't.
How It Started
The Walk
It started on a trail — searching for a snack we could actually feel good about giving our dogs.
The Find
We discovered Ruff Bar® on a trip abroad. One ingredient list and we were sold.
The Mission
Singapore's dogs deserved the same quality. We decided to bring it home.
Today
We're the official Ruff Bar® distributor in Singapore — built by dog owners, for dog owners.
Made in the USA
Crafted in a USDA-inspected facility. Every single batch.
Our Standards
Transparency. Quality. Canine Nutrition.
Single-source proteins.
Every Ruff Bar® and Ruff Stix® contains one real protein — Pork, Beef, or Bison. No mystery meat, no blends.
Formulated for longevity.
Supports joint health, digestive wellness, and sustained energy — so your dog shares more adventures with you.
A new standard for pets.
We place as much emphasis on wellness and longevity as we do on flavour — because your dog is family.
Community
Join the Ruff Bar® Singapore Community
Get walk updates, exclusive deals, and connect with Singapore's adventure dog community — all in one place.
Join @ruffbarsg on Telegramt.me/ruffbarsg
Thank you for being a customer.